Moshe Alston

Moshe Alston

Moshe Alston

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  • Business Intelligence
  • Członek od: 26 Jun 2025

Google HCU Recovery - Is Your Site Ready For HCU Recovery?

It doesn't matter if HCU or one of the more recent fundamental updates has affected your fixing your content is essential to successful. Do a content audit and look over the GSC or GA4 stats before beginning work on new material.

Recognizing the ways in which Google updates are altering SEO strategies can be awe-inspiring. Be aware of how mobile-friendly usability security, unique views and safety all play into value-oriented ranking in search results.

What is Google HCU?
Google HCU updates aim to alter their algorithm for ranking to prioritize content that provides genuine value to users, as a response to the increasing amount of sites with keyword-stuffed marketing copy that does not actually offer anything of use for users. This approach aims to tackle websites that focus solely on light copy that has no actual benefit or value to searchers.

Google's HCU update of August 2022 changed the way it evaluates the quality of websites, moving away from page-by -page assessments to a domain-wide analysis. The result was that sites deemed unhelpful could experience ranking drops across the entire domain instead of just the individual pages.

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HCU Update also placed additional focus on sites' accessibility on mobile devices, focusing on those designed specifically to work with smartphones as well as other mobile devices. In addition, it increased the number of websites with secure browsing - an indication of the growing importance of the web as a platform for study as well as commerce, among other things which rely on the security of personal information for the users.

In September of 2023, Google's HCU update extended this idea in incorporating Experience within their notion of E-E-A-T. As a result, this made it more challenging for businesses to boost their ranking simply by adding blogs or articles although this strategy may work prior to the HCU update it wasn't considered to be a valid method anymore.

What can you tell whether you've been struck by HCU?
Google's core updates in 2023 and the September Helpful Content Update caused considerable harm to a number of websites. several months later, a lot of sites that were hit hard are still not fully recovered from HCU.

Glenn Gabe found that only 22% of websites that he tracks had the growth of 20% or greater after HCU. Although this is positive, it also shows that recovery isn't going to be easy for those affected.

If your website has been affected by HCU First next step is identifying all of the contributing factors and conducting an audit of your content to determine the impact of these factors.

Once you've created informative and in-depth blog posts, move onto more advanced techniques such as disavowing spammy backlinks, removing affiliate links, adding social proof (customer testimonials, or group photos) to improve user experience and more.

However, if your SEO strategies aren't working to produce positive results, it might be worthwhile seeking out outside help. You should seek out an experienced expert with a proven track record backed by data and evidence to avoid wasting your money on strategies which don't fit with your site Finding an expert helps you stay clear of common pitfalls which waste both time and cash.

How can I recover from HCU?
Following Google's HCU September 2023 update, a number of websites have experienced dramatic decreases in both traffic and rankings however, some are showing promising indicators of recovery.

In the beginning, in order to begin recuperating from HCU and HCU-related issues, a comprehensive assessment of the content on your site should be carried out. This involves reviewing each webpage on your website to determine if any aspects may have been affected negatively by the HCU update. Then, you can provide suggestions on the best way to fix any deficiencies found therein.

Correcting duplicate content, removing low-quality backlinks, optimizing meta description and title tags and making sure all mobile-friendly websites have the correct coding in place are among the many tasks required for a site to function efficiently.

Make sure your website provides top-quality, unique content if you want Google to evaluate your site's legitimacy and credibility. This will also assist those who visit frequently.

Note that recovering from HCU could take multiple weeks or even months; thus it's essential to have an extensive plan in place to improve your site's performance.

Finding a seasoned SEO expert to help apply these techniques can prove extremely beneficial. Look for someone with proven outcomes, backed by evidence and track record. Lastly, try out different strategies until you find the best one that is suited to your particular industry and site.

Recovering from HCU
After much effort and delay After a lot of effort and delay, some sites are starting to rebound from Google's September 2023 HCU update. However, it's important to be aware that SEO is an ongoing game that requires commitment in providing quality content that prioritizes user experience.

Additionally, Google no longer considers the HCU a site-wide signal; instead, each page will be evaluated separately in order to determine whether they are providing helpful information or not. So, even if your website has been affected by the HCU methods of recovery such as content marketing are an option for recovering.

In essence, regaining of Google HCU means making sure that your content meets with E-E-A-T framework guidelines. This will ensure your site is valuable for users, while also enhancing relationships between yourself and the audience you want to reach.

Recovering from HCU is a process that requires persistence and patience when it comes to creating content. Google is constantly improving the algorithms they use, which could delay the time it takes for websites to recover; one way to ensure that this occurs quickly is to consistently produce top-quality content that conforms to the guidelines, while being adaptable enough to any future updates so that your website is able to remain relevant to users as long as it is in compliance with the Google algorithm.


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